*FReebie of the Month*
Your website shouldn’t feel confusing or overwhelming, and you don’t need to be a developer to understand how it works. This plain-English guide breaks down the essentials of web engagement and gives you a quick audit checklist to help you spot gaps, clarify your messaging, and strengthen your digital donor pathways.
No fluff, no email required -just click to download this month’s Web Engagement 101 Guide, and get to work!
Looking for more Quick-Start Guides?
CRM 101
Your Donors Deserve Better Than a Spreadsheet
Only 19% of first-time donors give again. Most nonprofits don't lose those donors because their mission isn't compelling, they lose them because their follow-through breaks down.
This free guide breaks down what a nonprofit CRM actually does, what it costs your team to go without one, and the six capabilities every platform should deliver before you commit. Whether you're still running donor records out of a spreadsheet or evaluating your first real system, this is the starting point.
Because you can't build relationships you aren't tracking.
Web Engagement 101
A Plain-English Guide to Understanding Your Website
Hosting. SEO. UX. Wireframes. If updating your website feels like learning a second language, you're not alone — and you don't need to become a developer to make smarter decisions about your digital presence.
This free two-page guide breaks down eight essential web terms in plain English, then walks you through a quick audit checklist to assess where your site is working and where it's costing you conversions. If you answer "no" to three or more questions on the checklist, your site needs strategic attention.
Start here. Know what you're looking at.
Storybanking 101
How to Collect, Organize, and Activate Real Stories from Your Community
Most organizations wait until they need a story to go looking for one. By then, the deadline is tight and the result is generic.
This free guide walks you through building a story bank -a living, searchable collection of testimonials and impact moments from your community that your team can actually find and use when it counts. From building the right intake form to tagging responses for maximum searchability to matching the right story to the right channel, Storybanking 101 gives you a simple, repeatable system that keeps your communications rooted in real impact year-round.
Because a donor who feels something will give. A donor who reads a fact sheet will think about it.
Digital Engagement Quiz
Is Your Donor Follow-Up Strategy Working?
Most nonprofits don't lose donors because their mission isn't compelling. They lose them because the follow-through breaks down after the first gift, and no one realizes it until the retention numbers tell the story.
This free two-page self-assessment scores your team's donor engagement strategy across eight key touchpoints, from your 48-hour thank-you to your 60-day follow-up. In five minutes, you'll know exactly where your communications are building loyalty and where the gaps are quietly costing you repeat gifts.
Score yourself. See where you stand. Know what to fix first.
Branding 101
A Starting Framework for Creators
Most creators start by designing a logo or posting something and figuring it out from there. The ones who build something lasting start with a framework.
This free one-page guide walks you through the four foundational steps of building a brand from the ground up, from getting clear on your core idea and audience, to naming and identity, to mapping your content before you ever hit publish. Whether you're launching a social presence, a side project, or a full creative business, this checklist gives you a starting point that actually holds up.
Own the whole stack. Start here.
